Arrow Shirt

We invite you to join one of the most established and dynamic Brand Management programs in the world. Please contact Kenneth Wyse:
Phillips-Van Heusen Corporation
200 Madison Avenue
New York, New York 10016
Telephone (212) 381-3628
Fax (212) 381-3959
E-mail: kennethwyse@pvh.com

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The classic and unmistakable style of Arrow can be seen today in a rapidly growing range of apparel and apparel-related products. The success behind the well-designed merchandise is a direct result of the cohesive image and strong identity that is steadfastly maintained. All Arrow licensed products utilize our consistent packaging and labeling to provide instant recognition at retail. This makes each licensed item a strong stand-alone product plus a marketable component of the entire Arrow collection.

The licensing agreement allows a licensee to use the Arrow Brand and Arrow Brand names and identifiers on all licensed products and related promotions. Phillips-Van Heusen Corporation provides artwork, color palettes, lifestyle photography, long-term trend intelligence, and detail regarding the use of labels and associated trademarks in a comprehensive Brand Manual.

Arrow is synonymous with credibility. We represent quality and fashion worldwide.

STRONG BRAND RECOGNITION
Licensees of the Arrow Brand gain immediate association with an internationally recognized company representing over 150 years of successful sales. Consumers continue to recognize the Arrow Brand name and associate it with quality and fashion.

WIDE PRODUCT RANGE
The Arrow Brand Management program promotes a very wide range of apparel and apparel related products.

EXCLUSIVE TRADEMARK PROTECTION
Arrow and the associated Arrow Marks are well-established brands protected with trademark coverage and distribution in more than 90 countries around the world.

COOPERATIVE MARKETING
Licensees benefit from the marketing support provided by Phillips-Van Heusen Corporation. Additional exposure is gained through cross-merchandising opportunities between a diverse group of licensees.